Publisher's Description

Strategic Digital Marketing guidance

Strategic Digital Marketing guidance Publisher's Description

Strategic Digital Marketing guidance
Digital marketing, social media and mobile devices have dramatically changed how we connect with our audiences. Theyâ??ve created a tremendous opportunity, as well as a tremendous burden.The marketing function has become complicated. This ebook guide the digital marketing stagegy. â?º Creating custom common marketing activities within few clicks â?º Receive step-by-step guidance for each subject covered in this guide â?º Organize and manage the digital marketing activities and guide to establish your brand .

Digital Brand Building – Guidance to the Digital Marketing


The Internet has fundamentally changed the marketing function, causing the greatest shift in the field since the invention of the television.Digital marketing, social media and mobile devices have dramatically changed how we connect with our audiences. They’ve created a tremendous opportunity, as well as a tremendous burden.The marketing function has become complicated.No longer can we rely on print, publicity and a media buyer to distribute our catchy ad campaign; marketing nowadays requires heavy IT resources and an understanding of complex metrics to effectively (and profitably) connect with our market—busier people, who have shorter attention spans, and often suffer from information overload.Social media, search engine marketing, email marketing, mobile devices, website optimization, content marketing . . . it’s  had been impossible for an individual marketer to master them all, in addition to their traditional media activities. And then there’s strategic planning, creative development and financial measurement.It’s overwhelming. And it has caused many marketers to specialize, focusing on a single medium as their area of expertise.If you’re not a specialist hired solely for your expertise, you’re forced to know a little about a lot—to be well-versed in how to use a combination of digital and traditional mediums to effectively meet your revenue goals.Identifying the “right things” to be doing, and then learning how to do them well. Many would argue that it’s more difficult for marketers to determine what we should be doing, instead of how to do things right.Strategy—the “right things” to be doing.
Publisher Sk Joheb Abedin
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